CARFAX Canada Relocating Head Office to 100 Kellogg Lane in London Ontario
October 17, 2019 – LONDON, ON – CARFAX Canada announced that its head office is relocating to 100 Kellogg Lane in the summer of 2020. CARFAX Canada, formerly known as CARPROOF, empowers millions of Canadians with insights to make better decisions about vehicles. The company began in London in 2000.
“Our team is looking forward to moving into a new and exciting space that matches our innovative spirit and culture,” says Mark Rousseau, President and GM of CARFAX Canada. “Staying in London was important to us because of the access to remarkable talent.”
Originally a cereal factory for Kellogg's Canada, 100 Kellogg Lane is a historic London landmark. It's in the process of being transformed into a million-square-foot hub for best-in-class workspaces and tourist attractions. “We're thrilled to welcome CARFAX Canada as the newest member of the 100 Kellogg Lane family,” says Martha Leach, Owner at 100 Kellogg Lane. “CARFAX Canada will become part of the growing community here at 100 Kellogg Lane and in the Old East Village, and we are very much looking forward to helping create an inspiring space for their team.”
“It's exciting to see this home-grown success story moving into the iconic 100 Kellogg building,” said Kapil Lakhotia, President & CEO, London Economic Development Corporation. “CARFAX Canada is a leader in our diverse and expanding digital creative community that employs over 10,000 people in the London area.”
Follow @carfaxca on Instagram for updates on the move.
“Our team is looking forward to moving into a new and exciting space that matches our innovative spirit and culture,” says Mark Rousseau, President and GM of CARFAX Canada. “Staying in London was important to us because of the access to remarkable talent.”
Originally a cereal factory for Kellogg's Canada, 100 Kellogg Lane is a historic London landmark. It's in the process of being transformed into a million-square-foot hub for best-in-class workspaces and tourist attractions. “We're thrilled to welcome CARFAX Canada as the newest member of the 100 Kellogg Lane family,” says Martha Leach, Owner at 100 Kellogg Lane. “CARFAX Canada will become part of the growing community here at 100 Kellogg Lane and in the Old East Village, and we are very much looking forward to helping create an inspiring space for their team.”
“It's exciting to see this home-grown success story moving into the iconic 100 Kellogg building,” said Kapil Lakhotia, President & CEO, London Economic Development Corporation. “CARFAX Canada is a leader in our diverse and expanding digital creative community that employs over 10,000 people in the London area.”
Follow @carfaxca on Instagram for updates on the move.
About CARFAX Canada
CARFAX Canada, a part of S&P Global (NYSE: SPGI), is Canada’s definitive source of automotive information, delivering vehicle history, appraisal and valuation. Drawing on billions of data records from thousands of sources, its products enable used vehicle buyers and sellers to make informed decisions. Formerly known as CARPROOF Corporation, CARFAX Canada is dedicated to transparency, and is trusted to provide vehicle history and valuation information to dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies.
CARFAX Canada, a part of S&P Global (NYSE: SPGI), is Canada’s definitive source of automotive information, delivering vehicle history, appraisal and valuation. Drawing on billions of data records from thousands of sources, its products enable used vehicle buyers and sellers to make informed decisions. Formerly known as CARPROOF Corporation, CARFAX Canada is dedicated to transparency, and is trusted to provide vehicle history and valuation information to dealerships, vehicle manufacturers, consumers, major auctions, governments, insurance providers and police agencies.
For further information or to speak with a company representative, please contact: media@carfax.ca
Media mentions
See which media outlets are talking about CARFAX Canada and our products.
London Free Press: Carfax takes big prize at London's Business Achievement Awards
Sept 24, 2020 - Carfax Canada headlined the list of winners at the London Chamber of Commerce’s Business Achievement Awards. Read More
Wheels.ca: Ten things to do before buying a used car from a private seller
Jul 21, 2020 - Buying a used car does not need to be stressful. Simple tips will keep the purchase stress-free and enjoyable. Read More
Driving.ca: How to sell your car in a battered economy
April 27, 2020 - We're living in unprecedented times, but these time-proven tips should still help you get the best return on your ride. Read More
CTV News: Buying a car during the pandemic? Here are a few tips to help you
April 15, 2020 - When buying a car from home in Ontario, experts advise people to look for OMVIC licensed dealers and get a vehicle history report such as a CARFAX. Read More
London Free Press: CARFAX Canada sees move from downtown to former Kellogg plant better for workplace culture
Oct 18, 2019 - London-based company providing automobile history reports is leaving its downtown digs for a former cereal factory. Read More
CTV News: Tricks of the trade-in: How to get top dollar for your used car
May 2, 2019 - If you’re in the market to sell your car, getting top dollar for it may seem like a daunting task. But there are some tricks of the "trade-in" that can help get you every penny your car is worth. Read More
Canadian Auto Dealer: CARPROOF to change name to Carfax Canada
March 21, 2018 - CARPROOF has announced that it will change its name to Carfax Canada in October 2018 to better align with its U.S. equivalent, which is known as Carfax. Read More
Auto Remarketing Canada: CARPROOF to rebrand as Carfax Canada
March 19, 2018 - This move further aligns the two brands to better serve its consumer and dealer customers by leveraging the globally known Carfax brand. Read More
Auto Remarketing Canada: CARPROOF data-driven appraisal tool considers 'unique' vehicle history
March 15, 2018 - CARPROOF’s newly released data-driven appraisal tool can provide more accurate values of used vehicles. Read More
Driving.ca: Buying used? This is how to know you’re getting a good price
March 7, 2018 - When you buy a used car, you want to be confident you’re getting a good vehicle at a fair price. Read More
Toronto Star: Comprehensive vehicle reports provide transparency
December 2, 2017 - One of the benefits in buying a pre-owned vehicle from a registered car dealer in Ontario is the wealth of information available on all vehicles offered for sale. Read More
IT Business: Inside Carproof’s product lab
December 1, 2017 - A company known for supplying Canadians with automotive information is getting into the product development game. Read More
Techvibes: CARPROOF opens lab in Kitchener’s Communitech
November 24, 2017 - London-based Carproof is setting up shop in Kitchener’s Communitech Hub. Read More
MSN Autos: How to Avoid a Flood-Damaged Vehicle when Buying Pre-owned
November 11, 2017 - The Ontario Motor Vehicle Industry Council (OMVIC) has issued an alert to consumers who are in the market to buy a pre-owned vehicle. Read More
CTV News Winnipeg: Flood-damaged vehicles restricted in Manitoba in the wake of U.S. hurricanes
November 1, 2017 - Manitoba Public Insurance is reminding drivers to be cautious when purchasing vehicles from the U.S. following Hurricanes Harvey and Irma. Read More
Toronto Star: How to avoid a flood-damaged vehicle when buying pre-owned
October 28, 2017 - One of the consequences of the recent hurricanes in the U.S. is the potential for flood-damaged automobiles to wind up in Ontario and to be purchased by unsuspecting consumers. Read More
Driving.ca: Rolling back assumptions about odometer fraud
October 20, 2017 - Back in the day, an odometer rollback meant manually rolling back the numbers on the mechanical instrument that records the distance a vehicle has travelled. Read More
Driving.ca: Don’t be left in hot water with a flood-damaged vehicle
September 27, 2017 - Collisions may be top of mind when it comes to vehicle damage, but Mother Nature can pack quite a punch. Read More
Canadian Auto World: Richard Pasta named new IARA Canadian Committee co-chairman
September 22, 2017 - Richard Pasta, CARPROOF’s national manager of strategic accounts has taken over the responsibilities as the committee’s co-lead alongside John Paonessa from GM Financial. Read More
Yahoo! News: Avoid buying a flood damaged car
September 14, 2017 - As insurers sift through hurricane-damaged property throughout the southern U.S., there’s a heightened chance flood-salvaged vehicles could slip into the second-hand market north of the border. Read More
Globe Drive: What does a prior accident do to my car’s resale value?
September 5, 2017 - A record of the damage doesn't necessarily mean you'll take a hit for that full amount when it's time to sell. Read More
Driving.ca: 10 missteps to avoid when buying a used car
September 1, 2017 - Canadians buy three million used cars every year, and a third of these are private sales (meaning they’re not purchased from a car dealer). Read More
Driving.ca: Should collision damage be a deal-breaker?
July 21, 2017 - Many, if not most people will cross a vehicle off their list if it has any history of collision damage. Read More
CTV News Vancouver: Buying a used car? Tips to find the right ride
July 3, 2017 - Four tips to help you when shopping for a used car so that you can find the right vehicle. Read More
Auto Remarketing Canada: 4 questions with TRADER’s Robert Lewocz
June 13, 2017 - As part of the Executive, we connected with Robert Lewocz, VP of national sales at TRADER Corp. and autoTRADER.ca. Read More
Auto123: 7 questions to ask when you’re buying a used car
June 7, 2017 - The answers will help you make an informed decision. Read More
Auto123: How to negotiate a used vehicle purchase or sale
June 1, 2017 - Use these handy tips and advice to make the best possible deal. Read More
CTV News Calgary: Calgary couple caught up in dispute with dealership over vehicle history
May 24, 2017 - Local couple says a used car dealer sold them an SUV without disclosing its accident history. Read More
Auto Remarketing Canada: With CPA background, Dejong leads CARPROOF big data & analytics
May 18, 2017 - How CARPROOF uses big data for vehicle history reports and now vehicle valuations. Read More
CTV News Vancouver: Five things to know before buying your next car
May 14, 2017 - Buying a car? Here are five things to know and do if you're in the market for a new or used ride. Read More
Canadian Auto World: CARPROOF adds V-P of product
April 12, 2017 - Greg Beckman has been named vice-president of product at CARPROOF. Read More
Global News: Better Business Bureau warns car sellers about scam
March 29, 2017 - The BBB is warning Canadians selling their cars to be cautious of a scheme sought out take advantage of them. Read More
Toronto Star: Certified pre-owned programs remove the risk of buying used
March 25, 2017 - The stigma about buying used cars has largely disappeared partly due to the introduction of CPO programs. Read More
CBC News BC: BBB issues warning about company providing vehicle histories
March 22, 2017 - The BBB is warning private car sellers of an alleged scheme involving companies it says offer to check a vehicle's service history. Read More
Auto Remarketing Canada: CARPROOF partners with UCDA to grant dealer members competitive rates
March 8, 2017 - UCDA Members can now sign up for CARPROOF’s used-car appraisal tool at a competitive rate. Read More
Canadian AutoWorld: UCDA, CARPROOF partner on VVR deal
March 2, 2017 - UCDA and CARPROOF ink a deal that provides UCDA Members with added value when signing up for CARPROOF’s VVR. Read More
Traction Life: Used Car Buying Checklist
January 1, 2017 - Purchasing a new vehicle is a big investment, heed the tips in the following pre-owned buying checklist to avoid some common pitfalls. Read More
Tire Business: Bill would address selling unfixed recalled vehicles
December 28, 2016 - Proposed amendments to the Canadian Motor Vehicles Safety Act contained in the bill would directly affect the sale of some recalled vehicles. Read More
Automotive News Canada: Canada legislation would ban dealers from selling vehicles with open recalls
December 13, 2016 - Canadian auto dealers will be prohibited from selling some unfixed recalled vehicles if a bill before the Senate passes. Read More
Canadian Auto World: Media shines light on recall dangers
December 8, 2016 - Automotive industry watchers are waiting to see if a new investigation will expedite government action on the issue of selling vehicles subject to open safety recalls. Read More
CBC News: Millions of vehicles with potentially dangerous recalls still on road
December 7, 2016 - Millions of vehicles in Canada, an estimated one in six, have an outstanding safety recall, and auto industry experts say not enough is being done to fix them. Read More
CBC News Calgary: Man alleges Calgary used-car dealer hid past damages, insurance claims
November 7, 2016 - An Alberta man is warning others after buying a 2013 Dodge Ram 1500 with $37,538 in past insurance claims, which he says were undisclosed. Read More
Auto123.com: Top 5 tips under $75 to sell your car fast
July 8, 2016 - Advice on how to sell your used car quickly and efficiently. Read More
PR Newswire: Mark Rousseau selected to lead CARPROOF
June 10, 2016 - Carfax today announced that Mark Rousseau has joined the company as president of CARPROOF. Most recently of LexisNexis, Rousseau brings a deep understanding of the potential for trusted information to help consumers, automotive dealers and other businesses make decisions with more confidence. Read More
Canadian auto dealer: Restoring trust
May 3, 2016 - CARPROOF’s new valuation tool is aimed at eliminating negotiation from the vehicle appraisal process, and improving transparency between dealers and consumers. Read More
Autosphere: CARPROOF launches new tool
April 7, 2016 - CARPROOF’s new Vehicle Valuation Report (VVR) offers a new approach to vehicle valuation that the company says will fundamentally change the way Canadian automotive dealers appraise used vehicles. Read More
Auto Remarketing: CARPROOF debuts used-car appraisal tool
April 4, 2016 - CARPROOF’s new Vehicle Valuation Report offers a new approach to vehicle valuation. Read More
Canadian Auto World: CARPROOF valuation tool set to shake up industry
March 21, 2016 - Canadian Autoworld predicts that years from now, Canadian dealers might look back and wonder how they ever appraised and sold used cars without CARPROOF’s Vehicle Valuation Report. Read More
Business Wire: IHS acquires CARPROOF, Canada's top source of used vehicle data, for $650M
December 28, 2015 - IHS Inc., the leading global source of critical information and insight, today announced it has acquired CARPROOF Corporation®, a Canada-based company that offers products and services in vehicle history, appraisal and valuation for the automotive industry, for $650 million CND (approximately $460 million USD). Read More
CTV news alert: CARPROOF has the best data
December 3, 2015 - CARPROOF Vehicle History Reports, Canada’s most trusted vehicle history report provider, was featured in a CTV News broadcast. Read More
Auto Remarketing: CARPROOF announces strategic partnership with OpenRoad
November 12, 2015 - In a continuing effort to increase transparency in the used-car buying market as well as create new strategic partnerships for the company, CARPROOF announced this week it has teamed up with British Columbia’s OpenRoad Auto Group. Read More
Fleet Digest: Stirring up the status quo
November 3, 2015 - On Page 20 of Fleet Digest, Director of Product Management, Shawn Vording, explains how CARPROOF’s new valuation tool will revolutionize the way used cars transact in Canada. Read More
Auto Remarketing: Recall appointments: Chance to secure more service business
October 29, 2015 - According to CARPROOF data, there are currently about 3 million vehicles being driven on Alberta roads, and close to a half-million of those have an open safety recall. Xtime shared analysis on how recall service appointments can lead to service revenue. Read More
Global News: Alberta registry offices to begin offering free vehicle background checks
September 22, 2015 - One of the last things used car buyers check is whether the vehicle has any outstanding recalls, but starting this month Alberta registry offices will begin offering a free background check when you register your vehicle. Read More
Global News Edmonton: 1 in 5 used vehicles listed online in Alberta has unfixed safety recall: report
September 16, 2015 - A recent report done by CARPROOF found close to half a million cars on Alberta roads are operating with unfixed manufacturer-initiated safety recalls. Read More
CTV Edmonton: New CARPROOF program to include recalls
September 16, 2015 - CARPROOF is launching a new program to help consumers know more about automotive safety recalls. Read More
Edmonton Journal: Program offers free vehicle history reports for Alberta registry clients
September 11, 2015 - In order to raise awareness of vehicle history searches, Alberta registry agents have partnered with CARPROOF to provide a free report on their own vehicle to customers. Read More
CBC News: Manitoba minister promises to start 'clean up' on unfixed vehicle recalls
September 4, 2015 - Manitoba Minister of Consumer Protection Ron Lemieux will start consultations with the automobile industry on how to address unfixed safety recalls after a CBC investigation revealed more than one in six Manitoba cars have at least one. Read More
CBC News: Manitobans shocked by unfixed safety recalls
September 2, 2015 - A significant percentage of vehicles are currently being driven on Manitoba roads with open safety recalls. CARPROOF is currently offering free vehicle history reports to Manitoba drivers in an effort to raise awareness of this issue and improve road safety in the province. Read More
Winnipeg Free Press: Vehicle histories available free online: Helps buyers make informed decisions
August 28, 2015 - A new CARPROOF promotion offers free vehicle history reports to Manitoba consumers in an effort to raise awareness and improve road safety in a province where 1 in 10 cars on the road have open safety recalls. Read More
680 CJOB News: Americans unhappy with car recalls; CADA says they're a good sign
August 25, 2015 - CADA says that auto recalls are not always a bad thing, but can also be seen as a sign of a system that works. CARPROOF says close to 100,000 Manitoba vehicles have open safety recalls. Read More
Global News: Oakville woman gets refund on used car after Global News report
July 8, 2015 - Oakville woman was able to get refund from Toronto dealer after discovering the vehicle she purchased was branded as "total loss" on CARPROOF report. Read More
Yahoo Finance: CARPROOF reports are a good idea when buying for new graduates
June 22, 2015 - Yahoo Finance offers advice for new graduates when buying their first car, including the suggestion to run a CARPROOF report when considering a used vehicle. Read More
Yahoo Finance: Women are still paying more for cars
June 18, 2015 - A Yahoo article outlining different purchase habits men and women have when shopping for a used car. Read More
MoneySense: CARPROOF can help you get a deal on a used car
June 11, 2015 - MoneySense provides tips on how to locate and negotiate a good deal on a used car, including the importance of a CARPROOF report. Read More
CBC News: CARPROOF shows accident history on vehicle sold to Winnipeg couple
May 12, 2015 - A couple in Winnipeg purchased a vehicle believing it was accident free. Years later a dealership runs a CARPROOF report when taking the vehicle in on trade, uncovering accident damage from a previous owner. Read More
The Star News: Reports revolutionized the used car marketplace
May 11, 2015 - CARPROOF has revoluntionized the used car business in Canada with a shift towards a more transparent marketplace. Read More
The Star News: Do your homework when purchasing a used vehicle
May 1, 2015 - With registered dealers, the risk associated with buying a used car is eliminated. The ownership and mechanical histories of vehicles offered for sale are checked with services like CARPROOF, the only vehicle history report recognized and endorsed by the Trillium Automobile Dealers Association. Read More
660 News: CARPROOF study suggests one in three used cars in Calgary have been in an accident
April 8, 2015 - A report by CARPROOF suggesting nearly one-in-three previously-owned cars in Calgary have been in an accident. Read More
CBC News: Lemon laws: 7 questions about the consumer protection law Canada doesn't have
February 10, 2015 - CBC News investigation found that Carfax lacks key information that is included in CARPROOF. Read More
CP 24 News: The pros and cons of buying a used car in the US
September 9, 2014 - CARPROOF’s Paul Maiorana speaks about title washing and how it can impact Canadians when buying a used car. Read More
The Hamilton Spectator: Buying a car online? Be very wary
June 16, 2014 - CARPROOF speaks about prevalence of fraud and VIN cloning in response to Stoney Creek resident's story about narrowly avoiding an online buying scam. Read More
CBC News: CARPROOF helps uncover prior accidents on truck sold to Dartmouth man
April 24, 2014 - In Dartmouth, N.S., CBC News Nova Scotia talked to a man who bought a truck in January and this month, decided to trade it in to a dealership. When the dealer pulled the CARPROOF report, he learned the vehicle had been in two significant accidents in the past two years, totalling more than $16,000 in damage. Read More
The Hamilton Spectator: Tigertown trying to find a couple a nicer, newer car
April 14, 2014 - Couple bought car from a Hamilton dealer, found out from CARPROOF that the car had been used as a daily rental and had accident damage. Read More
CTV's W5: Annual survey of the used car market
April 12, 2014 - In Toronto, CARPROOF played a role in CTV’s annual W5 survey of the used car market. CTV and the Automotive Protection Agency used CARPROOF’s vehicle history reports to dig deeper into the history of the vehicles used throughout the investigation. Read More
CBC News: Still 'Buyer Beware' when buying a used car, consumer says
April 9, 2014 - An Edmonton consumer unknowingly purchased an SUV with unsafe steering and a history of accidents and AMVIC says this highlights the importance of seeing the CARPROOF report before you buy. Read More
CBC News: Car history reports may lack key data, investigation finds
January 17, 2014 - In an investigation by CBC News I-Team, CARPROOF was found to have more accurate vehicle history data than U.S.-based Carfax. Read More
CBC News: Jetta owner shocked Carfax didn't report $20K in damage
January 16, 2014 - Winnipeg man bought car based on clean Carfax report, upon attempting to trade in the vehicle, a CARPROOF report revealed it had $19,562 in damage claims. Read More
Tech Vibes: Deloitte names the 50 Fastest Growing Technology Companies in Canada
November 13, 2013 - For the fifth consecutive year, CARPROOF is announced as one of the winners of Deloitte's Technology Fast 50 list, a program that recognizes Canadian technology companies for innovation, entrepreneurship, growth and leadership. Read More
London Free Press: Business Buzz: November 6
November 6, 2013 - CARPROOF Vehicle History Reports is rolling out its free Used Car Selling Guide, a new resource designed to help consumers sell their used vehicles quickly and with full transparency. Read More
The Star: When buying a used car, pay for an inspection
September 30, 2013 - Trillium Auto Dealers Association (TADA) endorses CARPROOF when advising used car buyers to search the vehicle's history for damage and accidents. Read More
Metro News: Storybook Gardens in London has fairytale day
August 21, 2013 - CARPROOF sponsors free entry for kids to Storybook Gardens to see five new buildings that were recently added to the children's village. Read More
Autos News: CARPROOF Releases Used Car Buying Guide
May 31, 2013 - CARPROOF Vehicle History Reports, Canada’s most trusted vehicle history report provider, announced today the release of their free Used Car Buying Guide to help consumers buy a used car with full peace of mind. Read More
Autos News: CARPROOF works to lower insurance fraud
January 25, 2013 - CARPROOF has worked with i2iQ and 10 participating insurers to develop a unique tool to assist claims departments in identifying fraud activity. eSmartClaims will be launching in January 2013. Read More
CTV Winnipeg: 700,000 vehicles damaged from Hurricane Sandy; MPI urges caution when buying used cars
November 12, 2012 - MPI is warning Manitobans to be careful when shopping for a used car, or they could end up with one that was damaged in Hurricane Sandy. CARPROOF is offering a free resource for drivers to check if the vehicle they are interested in purchasing has been damaged by flood waters. Read More
Autos News: Toyota Canada introduces "Toyota certified used hybrid vehicle program"
August 14, 2012 - Every Toyota Certified Pre-Owned vehicle includes a CARPROOF vehicle history report. Read More
Autos News: CARPROOF and ADESA Team Up
May 30, 2012 - ADESA Canada, the country’s largest vehicle auction service is partnering with CARPROOF to offer CARPROOF reports on the vast majority of dealer, public and local fleet vehicles consigned at auction, on Dealerblock and OPENLANE, effective June 1, 2012. Read More
Autos News: CARPROOF introduces "QuickProof"
May 8, 2012 - CARPROOF is helping dealers needing a quick snapshot of a vehicle's history to help make on-the-spot decisions in addition to the regular detailed reports. QuickProof quickly and simply returns a ‘yes’ or ‘no’ finding on whether that vehicle has ever sustained damage. Read More
London Free Press: CARPROOF named one of London's top large businesses
March 21, 2012 - In the 29th annual London Chamber of Commerce Business Awards, CARPROOF was honoured as one of three top businesses in the London digital media industry. Read More
Auto Remarketing: Experts to share used-car perspective during keynote at AutoRemarketing Canada Conference presented by CARPROOF
March 15, 2012 - Auto Remarketing Canada Conference keynote session is presented by CARPROOF, providing keen insight into the state of Canada's used car industry through a variety of viewpoints. Read More
London Free Press: Automobile reporting firm born from fraud case
March 11, 2012 - An interview with CARPROOF's President and Chief Executive Paul Antony, on how his experience with fraud in the used car buying industry prompted him to create CARPROOF, one of London's most successful technology companies. Read More